The author argues that the struggle between aligning social objectives and economic objectives is best done through a technology-enabled, metrics-driven analytical approach.
The author discusses about steps required to create a successful social intervention that creates a synergy between social and economic objectives
In an interaction with Lee Newman, Dean, IE School of Human Sciences and Technology, he suggests
a new approach to leadership designed to achieve behavioral advantage—“an advantage achieved by building an organization of individuals and teams that think and perform better at all levels”. He argues that sustainable competitive advantage is no longer attainable in the conventional sense but that it is possible to obtain behavioral advantage.
The author writes about the inspiring work done in ‘Inclusive Territorial Development´ in the Montes de Maria region in Colombia which is conceived as a business initiative that seeks to bring sustainability to the region through the implementation of inclusive business models.
The author makes an impactful case for inclusive channels across sectors when targeting the over 4 billion Base of Pyramid market. The article cites successful examples of its deployment across geographies, from Bangladesh to India to Indonesia to Kenya.
The author describes how the shift to the circular economy is picking up speed and will transform how the aluminium rolled products and recycling industry does business in the future. Novelis has chosen to view this change as an opportunity, rather than a threat, and are moving fast to respond.
The authors contributed to a chapter in the book – Base of the Pyramid 3.0: Sustainable Development through Innovation and Entrepreneurship. The book covers the state of the domain and acts as a sounding board for expert voices from the field. This excerpt from the authors’ chapter, articulates the systemic need for an innovation ecosystem.