The strategy gets stuck in organizations, i.e. it doesn’t get executed is because of the changing initiatives. Assuming $415 billion would be spent on strategy, 70% of it is wasted. Initially it was thought that the strategy gets stuck because of lazy workers or people not working hard enough. By 1980s and 90s, we were at the middle manager level when they got blamed for a lot of things. They were called appalling names like cooked keys, the frozen middle and the concrete layer. Though the strategy was fine but it got stuck at the middle level. The executive level just below the CEO and his or her executive committee don’t buy the strategy, and they don’t see themselves as an aligned force for good to execute the strategy. That’s where it’s getting stuck.