Big Idea by Nilofer Merchant


Nilofer Merchant

Relationships are to the social era what efficiency is to the industrial era. This has a lot of implications for organizations. Today it fundamentally matters on who you are as an individual because connecting the visuals can do what once large organizations could; which means you have to tap into who you are. The story whether good and bad, to be able to create value is called  ‘Onlyness,’ the place that only you’re standing at and when you tap into that place, you can create anything.

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