Big Idea by Rita McGrath


Rita McGrath A concept that departs from a lot of traditional views and strategy is that the most important predictor of performance is going to be where a company stacks up, and positions within its industry and I think that’s very misleading.  What I think we need to be thinking about instead is a concept ...
To access this content, you must purchase a subscrition for Thinkers, or log in if you are a member.
Previous Big Idea by Roger Martin
Next Big Idea by Subir Chowdhury