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Jan-Benedict Steenkamp
About the author

Jan-Benedict Steenkamp

Jan-Benedict Steenkamp is C. Knox Massey Distinguished Professor of Marketing at Kenan-Flager Business School, University of North Carolina. He has co-authored, Brand Breakout: How Emerging Market Brands Will Go Global (Palgrave-Macmillan).

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Thinkers

Thinkers is a quarterly thought leadership magazine with articles, interviews, and thought pieces from the brightest thinkers in the areas of management, economics, governance, philosophy, literature, science and technology.

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ConversationsReimagine. Reinvent. RebuildThinkers

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In Conversation with Nilofer Merchant
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