Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise and Director, Cambridge Centre for India and Global Business, Judge Business School, University of Cambridge. He is a member of the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Management Studies. He is an associate editor of Customer Needs and Solutions and BMJ Innovations, is on the editorial advisory board of The Schmalenbach Business Review, and is a member of the senior advisory board of the European Journal of Marketing.
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