In Conversation with Navi Radjou and Jaideep Prabhu

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Previous Improving real performance and how countries can bring business into the frame

Next 2015 GIS: Panel Discussion On 21st Century Infrastructures

Jaideep Prabhu 24th October 2016 0 Views

In Conversation with Navi Radjou and Jaideep Prabhu Authors Navi Radjou and Jaideep Prabhu speak with Wilfried Aulbur about frugal innovation and ways in which it is being implemented in different parts of the world Navi Radjou “Frugal innovation is a disruptive new business strategy that enables companies to create more economic and social value ...

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About the author

Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise and Director, Cambridge Centre for India and Global Business, Judge Business School, University of Cambridge. He is a member of the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Management Studies. He is an associate editor of Customer Needs and Solutions and BMJ Innovations, is on the editorial advisory board of The Schmalenbach Business Review, and is a member of the senior advisory board of the European Journal of Marketing.

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