V. “Paddy” Padmanabhan is a Professor of Marketing and the Unilever Chaired Professor
of Marketing at the INSEAD Asia campus. He is the Academic Director of the Emerging Markets Institute. His current research focuses on business opportunities and challenges in the developing economies, economic crises and their implications, pricing and supply chain management. He is among the top 250 most highly-cited scholars in the world in the field of economics and business.
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