Peter is a bestselling author, keynote speaker, and expert business advisor. His new book "Gamechangers: Creating Innovative Strategies for Business and Brands" is just published. He is founder and CEO of GeniusWorks, a boutique consulting firm specialising in innovative growth, and Visiting Professor of strategy, innovation and marketing at IE Business School. He features in the prestigious "Thinkers 50 Guru Radar" as one of the best new business thinkers.
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