Big Idea by Martin Lindstrom


Martin Lindstrom

Home Creation of Brands – Now, what is that?  Now, we all know 3D printing right but that would go much further in the future just as you today are subscribing to Netflix, you’ll in the future subscribe to various brands, securing the permission to produce those products at home.  You’ll produce your own set of liquors at home, your own instruction manual, lego bricks, your own perfume or even your own candy because that is what printers allow us to do, to print the products at home and secure a license from the various brands we love and adore.  This is the future of branding, basically to print the brands at home on your own printer.

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