Strategy Masters If you were running a corporation who would you turn to for strategic advice? Here is Thinkers50 selection of the best strategy commentators and thinkers. Laurence Capron Professor of strategy at INSEAD. Co-author (with Will Mitchell) of Build, Borrow or Buy: Solving the Growth Dilemma, (HBR, 2012). Richard D’Aveni Tuck Business School professor, creator of “hypercompetition”. Most recent work on impact of 3D-printing revolution. Books include Strategic Capitalism (McGraw Hill, 2012). Niraj Dawar Ivey Business School professor, author of Tilt: Shifting Your Strategy from Products to Customers (HBR, 2013). Pankaj Ghemawat Professor of Management and Strategy and Director of the Center for the Globalization of Education and Management at the Stern School of Business. Author of World 3.0 (HBR, 2011.) Benjamin Gomes-Casseres Professor of International Business at the Brandeis International Business School. Author of Remix Strategy: The Three Laws of Business Combinations, (HBR, 2015). Andrea Kates Founder of the Business Genome project and author of Find Your Next: Using the Business Genome Approach to Find Your Company's Next Competitive Edge (McGraw-Hill, 2011). Rita G McGrath Professor at Columbia Business School and author of The End of Competitive Advantage (Harvard, 2013). Matthew May Consultant, coach and speaker. Author of The Elegant Solution (Free Press, 2007); In Pursuit of Elegance (Crown, 2009); The Shibumi Strategy (Jossey-Bass, 2010) and The Laws of Subtraction (McGraw Hill, 2012). Alex Osterwalder & Yves Pigneur Authors of Business Model Generation (Wiley, 2010), inventors of the "Business Model Canvas," used by companies worldwide. The original book followed by Business Model You (Wiley, 2012) and Value Proposition Design (Wiley, 2014). Michael Porter & James E. Heppelmann HBS strategy guru and Heppelmann, CEO of PTC, authored influential November 2014 article in HBR, ‘How Smart Connected Products are Transforming Competition’. Martin Reeves, Knut Haanaes, & Janmejaya Sinha Boston Consulting Group strategy experts and co-authors of Your Strategy Needs a Strategy (HBR, 2015).