Thinkers50 in 50 Seconds | Aaron Hurst

What book are you currently reading?

The Teacher Wars 

How do you describe what you do?

Enable everyone to find purpose in their work. 

Who or what is your biggest inspiration?

Daughter, co-founder of 

What does success look like?

Conscious workforce 

What is your competitive advantage?

First to decode the DNA of purpose at work. 

How do you keep your thinking fresh?

Annual study on the state of purpose at work

How much time do you spend travelling?


What is the secret of a great presentation?

Connect with the audience not the content 

What advice would you give to anyone who wants to follow in your footsteps?

Focus on being you, not someone else. 

What is your next goal?

Writing a book on Purposeful CEOs based on my Fast Company series.

Describe yourself in three words.

Disruptive. Purposeful. Ambitious. 

More information on Aaron’s work can be found via @aaron_hurst and at

Previous Strategy Wise
Next The Power of Judgement